01 · Principle
Outcomes, not hours
We ship against benchmarks you define: citations won, assisted conversions, share of voice in answer surfaces. Hours are a detail, not the deliverable.
About
A small, senior practice for a large shift.
Krathion is an Answer Engine Optimization company founded to help teams stay visible as discovery moves from ranked lists to synthesized answers. We work with two kinds of operators: B2B SaaS companies between Seed and Series C, and home-service businesses that compete for the local answer when a homeowner asks AI who to hire. Same practice, different surfaces — category definitions, entity graphs, and the technical substrate that makes both legible to models.
02 · Principle
Primary sources only
No programmatic farms. Every page is something a senior buyer could read without cringing. Models reward the same.
03 · Principle
Technical rigor
Structured data that matches the prose. Rendering budgets that survive AI crawlers. No gap between what you claim and what your markup says.
04 · Principle
Durable, not disposable
We build for the model that replaces the one indexing today. Anything that wouldn't survive a model turnover doesn't ship.
02Who we are
SW
Sam Wudel
Founder
Works at the intersection of structure, content, and motion. Ships the kinds of pages models reach for first — and maintains them as the category shifts.
MC
Miles Chamberlain
Founder
Works at the intersection of structure, content, and motion. Ships the kinds of pages models reach for first — and maintains them as the category shifts.
QB
Quinn Bean
Founder & COO
Works at the intersection of structure, content, and motion. Ships the kinds of pages models reach for first — and maintains them as the category shifts.
03Field
Based in Salt Lake City.
Working wherever the work is.
10 — End2026
Thirty minutes is all this
costs to find out.
We run the probe live. You watch how the five major models describe your category today, where the gaps are, and what ninety days of work could change. No deck. No pitch. If it's useful, we send audit notes inside a week. If it isn't, you got an hour of free strategy.
Sam Wudel · Miles Chamberlain · Quinn BeanSalt Lake City · UT