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About

A small, senior practice
for a large shift.

01 · Principle

Outcomes, not hours

We ship against benchmarks you define: citations won, assisted conversions, share of voice in answer surfaces. Hours are a detail, not the deliverable.

02 · Principle

Primary sources only

No programmatic farms. Every page is something a senior buyer could read without cringing. Models reward the same.

03 · Principle

Technical rigor

Structured data that matches the prose. Rendering budgets that survive AI crawlers. No gap between what you claim and what your markup says.

04 · Principle

Durable, not disposable

We build for the model that replaces the one indexing today. Anything that wouldn't survive a model turnover doesn't ship.

02Leadership team
Sam Wudel
CEO

Leads product direction, client strategy, and how Krathion turns answer-surface gaps into shipped work.

LinkedIn profile
Miles Chamberlain
CRO

Leads revenue strategy and works with marketing and sales teams on AEO programs, proof, and commercial fit.

Quinn Bean
COO

Leads operations and finance, keeping delivery, vendors, and cadence aligned as engagements scale.

Field

Based in Lehi. Working wherever the work is.

If your category is starting to move through AI answers, we can map what the models currently see and what needs to change.