Field notes
from the answer layer.
Practical writing on Answer Engine Optimization, structured data, and the mechanics of being cited by large models.
A short primer on Answer Engine Optimization
What AEO is, how it differs from classic SEO, and the five levers that actually move citations in ChatGPT, Perplexity, and Gemini.
Structured data for AI surfaces — what still matters in 2026
JSON-LD isn't dead. It is more important for AI citation than it ever was for classic rich results. Here's what we ship and what we skip.
Ranking is a means. Recommendation is the end.
The strategic frame that separates teams who compound in AI search from teams who chase yesterday's metric.
Thirty minutes is all this
costs to find out.
We run the probe live. You watch how the five major models describe your category today, where the gaps are, and what ninety days of work could change. No deck. No pitch. If it's useful, we send audit notes inside a week. If it isn't, you got an hour of free strategy.